Facebook Launches Their Podcast Player

Photo by Firmbee.com on Unsplash

Where do you listen to podcasts? Apple? Spotify? Overcast? Maybe even Podbean? Everyone has their preferences and for different reasons.

Soon you can add another option to the list: Facebook.

The News

On June 22nd, 2021, Facebook launched an in-app podcast player. Like any other podcast platform, you will be able to play audio in the background while you surf the web or scroll through Instagram. You’ll also be able to listen while the screen is turned off — all without an added cost. *cough cough* YouTube should take notes…

Facebook has been a cornerstone for community engagement allowing friends to ask for recommendations, and now you’ll be able to listen to, share, and discuss your favorite podcasts all within the channel.

Along with the option to distribute your show, podcasters can decide whether to enable clips of the episodes. These clips can be up to one minute and length and used as “teasers” to get audience members to listen to the full episode.

Facebook has also shared that there’ll be an added tab labeled“Podcast” on your page, just like “Photos”, “About”, “Posts”, etc..

What do you need to do?

Nothing yet, according to SocialMediaToday, Facebook is rolling it out with select Pages. Meaning it’s not yet available to the larger public.

When the time comes, though, we’ve got you covered, as shared by The Verge, all you need to do is:

  1. Have a public page
  2. Opt-in on your settings page
  3. Submit your RSS feed
  4. Agree to the Terms and Conditions

Why It Matters: Our take

We are loving the fact that more social platforms are integrating audio into their user experience. Audio content is not something to be ignored. The launch of the podcast player allows podcast creators to reach their audience where they are — in this case Facebook — instead of asking them to find them on an app that may not have adopted quite yet.

We’ve seen Apple and Spotify up their audio game with product updates and subscription models, Facebook’s podcast player further showcases the innovation happening in the space. And we know other outlets are exploring audio (i.e. Twitter Spaces). Facebook is joining the charge and showing ways it is trying to turn social into business outside of targeted ads.

Bottomline: if your community engages on Facebook or you’re looking to direct listeners to connect with others then the Facebook player provides you with an opportunity to create one CTA. And if you’ve not thought about an audio content strategy, it’s time.

Helping B2B brands develop meaningful connections, create stories worth selling, and build communities through podcasting. Visit us at www.shareyourgenius.com.